| Cadillac has re-emerged as a leader in initial vehicle quality among luxury nameplates, according to the 2004 J.D. Power and Associates Initial Quality Study. In addition, the study named GM's Lansing Grand River assembly plant the high-ranking assembly plant in North and South America for initial quality. Lansing Grand River also was ranked the world's third best plant in the annual study. Overall, General Motors registered a 10% improvement in initial quality.
Lansing Grand River is GM's most advanced, state-of-the-art assembly plant in the world, plant beginning to build vehicles in late 2001.
"The renaissance of Cadillac continues as it nears the top spot among luxury nameplates in initial quality. In fact, Cadillac cars have now surpassed Lexus cars in initial quality," said Gary Cowger, president of GM North America. "Customers once again expect bold design, precision craftsmanship, outstanding performance and world-class quality from Cadillac. The all-new Cadillac STS will take quality, sophisticated luxury and refinement to the next level."
Two of Cadillac's newest models, the CTS and the XLR are among the top 10 in the industry in initial quality. Five of the luxury nameplate's seven models are among the top three in their respective segments.
GM's Lansing Grand River, Mich assembly plant builds the Cadillac CTS, Cadillac SRX and this summer began production of the all-new Cadillac STS.
The J.D. Power and Associates study measures the number of problems consumers experience during the first 90 days of vehicle ownership. The study results also influence consumer decisions on what make and model of vehicle to buy or lease.
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