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Logan looks West

September 2004

By Dean Slavnich

Renault has announced it plans to sell it’s the Dacia Logan in West European markets by mid-next year.

The Logan, which has already been elevated to acclaimed status due to the car’s cheap entry level price of only €5,000 ($6,100), will be distributed under the Dacia brand into the Renault network.

The Dacia Logan, Renault’s cheap car, will be phased into West European markets mid next-year

Renault insiders say that the attention the Logan has created in East Europe was a “swaying” factor in the decision to bring the car into West Europe.

“The car has had an excellent reception by the motoring press and the general public. This has led Renault to extend sales of the Dacia Logan beyond its priority markets,” said a Renault spokesperson.

AE understand the car will start at only €7,500 ($9,100) in West Europe, allowing Renault to have an economy brand that undercuts nearly all other global brands.

The Logan went on sale in Romania and other East European markets earlier last month and will then be launched in the Middle East, Africa and Turkey later this month