| GM powerbrokers have continued with their
plan to support Chevrolet as their global entry level brand after the
American car giant disclosed a detailed strategy focusing on the future
growth of Chevy in Europe.
Starting from early next year, Chevrolet will introduce a new range of
small, compact and midsize vehicles into most mainstream European markets.
The S3X show
car, which made its public debut at Paris, is further proof
that GM sees Chevrolet as its global brand |
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The product roll-out from the American brand will initially be developed
for Europe by the GM Daewoo Auto & Technology company (GM DAT) in
South Korea. However, it is hoped that additional models bearing the Chevy
badge will be introduced from other GM facilities around the world.
The plan is another clear indication that GM sees Chevrolet as its global
brand for both developed and developing markets.
Chevrolet cars built by GM DAT are already sold around the world in several
markets including Central and East Europe, North and South America and
across Asia and Africa.
GM execs have been quietly surprised by the success of Chevrolet around
the globe. Jonathon Browning, GM Europe’s vice president of marketing,
said: “Chevrolet has a global presence in more than 70 countries
with sales last year of over 3.6 million vehicles.
“The new range of Chevrolet cars will provide the affordable entry
brand in GM’s new European product strategy as we move forward with
Opel/Vauxhall supported by Saab, Corvette and Cadillac.”
The news from GM comes only a month after frenzied speculation centring
on the future of Daewoo in Europe, with sources inside GM saying that
Chevrolet was being “primed” to replace the South Korean carmaker
in Europe.
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