| The Ford Reflex proves that small cars can be bold,
American and innovative. The sporty concept is expected to be an auto
show star, reflecting a growing and important "small is big"
trend in America.
The Ford Reflex
concept was revealed at the 2006 Detroit Show |
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Reflex is a technological showcase with its advanced diesel-electric
hybrid engine – delivering up to 65 miles per gallon – solar
panels, flexible interior made from synthetic and regenerated materials,
and such advanced safety features as inflatable safety belts in the rear.
The concept underscores Ford's intent to offer bold, American designs
regardless of vehicle size.
"From consumer electronics to urban dwellings, small is becoming
big in America," says Peter Horbury, executive director, North American
Design. "The bold and innovative design of Reflex stretches the traditional
boundaries of a subcompact car. Reflex delivers the fuel economy and flexibility
that Americans have come to expect."
Reverse butterfly
doors offer easy entry and exit |
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Reflex underscores the bold, American design direction for all Ford vehicles
going forward. It also is packed with Ford innovation.
"Ford Reflex is a small car that doesn't feel small," says Freeman
Thomas, director, North American Strategic Design. "It is a gorgeous
sporty car that delivers guilt free performance with a hybrid engine.
And thanks to its innovative approach to the interior, it has space for
growing families."
Reflex is set off with Ford's three-bar grille – made of high-strength
anodized extruded aluminum, which is hand polished to a matte finish.
The concept's shoulder line flows upward to the B-pillar and back down
into the wheel arch. Reverse butterfly doors aid vehicle ingress and egress.
The vehicle's low-voltage circuitry is exposed beneath the glass roof
and rear hatch, giving a clever nod to accessible technology – even
as a fashion statement. The roof also features self-powered solar fans
that cool the car when parked.
Also on show was the 2007 Ford Edge in the red-hot crossover utility vehicle
(CUV) market – along with a dynamic driving character and innovative
features designed to make it the "crossover of the year."
Equipped with an all-new 250-horsepower V-6 engine and 6-speed automatic
transmission, Edge will deliver performance, quietness and fuel efficiency.
Ford Edge is expected to achieve fuel economy in the mid twenties in highway
driving.
"Edge underscores the bold, American design direction for all Ford
vehicles going forward," says Mark Fields, president, The Americas,
Ford Motor Company. "Edge also is packed with Ford innovation –
from its panoramic glass roof and laptop-friendly center console to fuel-saving
engine and advanced safety features. We expect Edge to make waves in the
hot crossover market this year just like the Fusion did for midsize cars
last year."
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