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Ford at the 2006 Detroit Show

January 2006
     

The Ford Reflex proves that small cars can be bold, American and innovative. The sporty concept is expected to be an auto show star, reflecting a growing and important "small is big" trend in America.

The Ford Reflex concept was revealed at the 2006 Detroit Show
Ford Reflex

Reflex is a technological showcase with its advanced diesel-electric hybrid engine – delivering up to 65 miles per gallon – solar panels, flexible interior made from synthetic and regenerated materials, and such advanced safety features as inflatable safety belts in the rear.

The concept underscores Ford's intent to offer bold, American designs regardless of vehicle size.

"From consumer electronics to urban dwellings, small is becoming big in America," says Peter Horbury, executive director, North American Design. "The bold and innovative design of Reflex stretches the traditional boundaries of a subcompact car. Reflex delivers the fuel economy and flexibility that Americans have come to expect."

Reverse butterfly doors offer easy entry and exit
Ford Reflex

Reflex underscores the bold, American design direction for all Ford vehicles going forward. It also is packed with Ford innovation.

"Ford Reflex is a small car that doesn't feel small," says Freeman Thomas, director, North American Strategic Design. "It is a gorgeous sporty car that delivers guilt free performance with a hybrid engine. And thanks to its innovative approach to the interior, it has space for growing families."

Reflex is set off with Ford's three-bar grille – made of high-strength anodized extruded aluminum, which is hand polished to a matte finish. The concept's shoulder line flows upward to the B-pillar and back down into the wheel arch. Reverse butterfly doors aid vehicle ingress and egress.

The vehicle's low-voltage circuitry is exposed beneath the glass roof and rear hatch, giving a clever nod to accessible technology – even as a fashion statement. The roof also features self-powered solar fans that cool the car when parked.

Also on show was the 2007 Ford Edge in the red-hot crossover utility vehicle (CUV) market – along with a dynamic driving character and innovative features designed to make it the "crossover of the year."

Equipped with an all-new 250-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge is expected to achieve fuel economy in the mid twenties in highway driving.

"Edge underscores the bold, American design direction for all Ford vehicles going forward," says Mark Fields, president, The Americas, Ford Motor Company. "Edge also is packed with Ford innovation – from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year."