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Boxster saves Porsche independence

Porsche chairman, Dr. Wendelin Wiedeking, has admitted that Porsche would not be an independent carmaker if it had not launched the Boxster model in 1996.

The new Boxster will remain Porsche's baby car

In an emotional and stirring pre-Paris show speech aimed at drumming-up interest on the new Boxster model, Wiedeking said: “Launching the Boxster in 1996, Porsche entered a new era also in economic terms. The economic turnaround of the company many regarded as impossible became reality. Without this open two-seater, Porsche would certainly no longer be in existence today as an independent manufacturer of sports cars.”

Wiedeking also played down rumours that a forth Porsche model was on its way. “Sometimes we still find the time to follow all that speculation about a forth model series, the so-called Boxster coupe.

“As you know, we ourselves do not participate in any such speculation. Instead, we announce our decisions when they have been made – and not before. But let me emphasise here and now that Porsche will not have a model priced below the Porsche.”