| Prestigious British carmaker,
Rolls-Royce, has identified Korea as a key market after opening the doors
to a new showroom in Seoul.
Korea will become the
the Phantom's third largest market in Asia after China and
Japan |
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New Rolls-Royce chairman and CEO, Karl-Heinz Kalbfell, expects
Korea to become the third largest market for the acclaimed Phantom in
the Asia Pacific region, behind China and Japan.
He added: “This opening event breaks new ground for Rolls-Royce.
Never before has this marque been formally represented in Korea and we
have high hopes for a significant sales success here.”
Rolls-Royce will be represented in Seoul by HBC Kolon, a firm that has
already been successful with a number of luxury brands outside the automotive
industry. It also enjoys a long-standing relationship with BMW.
Kalbfell added: “In Kolon, we believe we have the perfect partner
to capitalise on this opportunity.”
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