Tata Motors and Tata Africa have
unveiled a range of passenger cars, utility vehicles and pick-ups intended
for the ever-growing South African market.
Tata officials confirmed the range of vehicles will be available
for sale in South Africa immediately, with other ‘unnamed’
products to be launched later this year.
Tata Africa, which has had a presence in the region for over 30 years,
has drawn up an ambitious plan to reinvigorate the South African market.
The vast range of commercial vehicles is supported by an effective after-market
parts and service network to ensure high levels of product performance
and customer satisfaction.
Tata Africa also announced a joint venture with the Imperial Group for
distribution and marketing of the pick-ups in South Africa. It is expected
that this will be a forerunner for more co-operation between the two organisations
and will lead to high levels of customer satisfaction in the transportation
industry.
Tata Motors is the world’s sixth largest commercial vehicle manufacturer
and produces more than 150 commercial vehicle models with a range of light,
medium to heavy duty trucks, buses and tractor-trailers. Tata Motors has
a revenue of over $3.5 billion.
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