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A luxury product range

May 2004

By Nargess Shahmanesh-Banks

Toyota seems to have had the right idea from the start. Instead of buying a luxury brand like so many others did, why not invent one. Lexus has been a growing success in its main market, the US, where for the last seven years of so it has been the best selling luxury brand and in Europe it's on a steady flow. It will be interesting though to see how it will do once it's introduced back to its home country Japan.

The LS430 is Lexus’ flagship saloon
Lexus LS430
The RX300 created a new breed of vehicle when it made its debut in the US in 1999. It is the original luxury SUV and is also the world’s most successful, with sales of more than half a million
Lexus RX300

The IS200/IS200 SportCross andIS300/IS300 SportCross

The IS series was the first Lexus model range to be designed specifically for the European market. It is a compact, four-door executive sports saloon endowed with a superb handling thanks to its classic front-engine, rear-wheel drive configuration and perfect front-to-rear weight distribution.

Both saloons feature powerful and flexible straight six-cylinder petrol engines which use intelligent, variable valve timing (VVT-i) for strong performance and fuel efficiency at all engine speeds. The 1,988cc engine in the IS200 develops 153 bhp at 6,200 rpm and maximum torque of 195 Nm at 4,600 rpm. Significantly, the engine is smooth and sweet sounding right across the rev range, adding to the high degree of driving pleasure. Performance is even stronger in the IS300, its larger capacity engine producing 211 bhp and 288 Nm of torque, which give the car nought to 62 mph acceleration in 8.2 seconds. Strong pulling power is guaranteed with more than 250 Nm of torque available from just 2,000 rpm.

A six-speed manual gearbox is standard on IS200, while the IS300 is equipped with a five-speed automatic transmission with an E-shift function that allows the driver to make fast and efficient gear changes by means of buttons mounted on the steering wheel.

The IS range also offers SportCross versions of both the 200 and 300 models. This five-door "crossover" design offers extra convenience with a rear tailgate and load area that can be easily extended by folding down the rear seats. The increased versatility is not at the expense of performance. The models use the same engines as their saloon counterparts and achieve near identical performance in terms of acceleration and fuel consumption, thanks to the SportCross’s aerodynamic design and clever use of weight-saving measures, such as the lightweight aluminium tailgate.

GS430 and GS300

The original GS300 was Lexus’s second model to be launched in the UK after the ground-breaking LS400. Now in its second generation, the GS range offers a strong blend of luxury and performance. Power under the bonnet is matched by high quality features, such as a sound system by top international audio designer Mark Levinson. The dual zone climate control features a pollution sensor with a deodorising function that ensures traffic fumes are prevented from entering the cabin.

The GS430 is equipped with the same 4.3-litre 32-valve V8 engine used in the flagship LS430. This potent power unit achieves a top speed, where permitted, of 155mph and nought to 62mph in 6.3 seconds. It is among the fastest cars in its class and its smoothness and refinement are unmatched.

Its sister model, the GS300, uses a straight-six engine developing 216 bhp. Equipped with variable valve timing and electronic throttle control, it is capable of moving the car from rest to 62 mph in 8.2 seconds and reaching a top speed of 143 mph. Both GS models are equipped with five-speed automatic transmission, the GS300 additionally benefiting from Lexus’s E-shift system that allows the driver to effect gear shifts by means of control buttons on the steering wheel.

In July 2003 the range was developed further with the introduction of Sport version of both GS models, adding to the car’s high level of driver appeal. The cars’ excellent handling characteristics are further sharpened thanks to lowered, sports-tuned suspension and the fitting of larger, 18-inch alloy wheels shod with lower profile tyres. The Sport models also feature discreet body styling elements, including a rear spoiler and deep front air dam.

The LS430

The LS430 is Lexus’s flagship saloon, a car of unrivalled quality and refinement in its class. Measured against its competitor models from European manufacturers, it offers an unmatched luxury specification at a fiercely competitive price, proving that the finest quality does not come at a prohibitive price.

When the original LS400 launched the Lexus brand in 1989, it achieved hitherto unknown levels of smoothness and quiet operation. Subsequently that exceptional refinement has been taken to even higher levels thanks to detail adjustments to the car’s design, construction, suspension and powertrain. It is perhaps no surprise to learn that the car’s aerodynamic shape was refined in a wind tunnel that was previously used in the design of Japan’s iconic Bullet Train.

At the heart of the LS430 is Lexus’s supreme 4.3-litre V8 engine, capable of accelerating the vehicle from nought to 62mph in 6.7 seconds. Even at high speed, the cabin remains quiet, the noise of the engine and the six-speed electronic transmission barely perceptible.

Both driver and passengers enjoy the lap of luxury inside the LS430. Both front and rear seats are electrically adjustable. Those in the front are air conditioned, while those in the rear offer a vibro-massage function. Unlike many of its competitors, the Lexus comes with an all-embracing specification, so owners do not have to pay thousands of pounds extra for additional equipment.

Other key features include an adaptive front lighting system, like that introduced on the new RX300 (see above); a complement of 10 airbags, including driver and passenger knee airbags; a DVD-based Lexus Navigator satellite navigation system with touch-screen operation; an integrated cool box between the rear seats; Bluetooth connectivity for hands-free communications and an advanced voice recognition system for wide range of functions, including climate control, navigation and audio controls.

The RX300

The RX300 created a new breed of vehicle when it made its debut in North America in 1999. It is the original luxury SUV and is also the world’s most successful, with sales of more than half a million.

The RX300’s combination of robust 4x4 construction and street presence with impeccable Lexus quality and refinement inspired a series of imitators from other prestige marques. Some of these were only just launching their first generation models in response to Lexus’s lead when the all-new RX300 was launched in 2003, raising the industry benchmark even higher.

In redefining the RX300 for the next generation of buyers, the Lexus development team concentrated on creating a vehicle that could deliver excellent dynamic performance – especially in handling and ride comfort. The car’s sleek and powerful design makes it stand out from the crowd, while the interior achieves new high levels of quality and finish.

The superior specification of the RX300 – available in the UK in three trim levels – includes nine airbags as standard (including a front knee airbag), a rear parking monitor that relays pictures from a tailgate mounted camera to a dashboard display screen for safe and simple reverse parking manoeuvres; and a power tailgate that opens and closes automatically. The technical advances also extend to the world’s first air conditioning system, which responds in the same way as the human nervous system to ensure the correct level of heating or cooling according to the season, and adaptive headlights, that rotate in line with the car’s steering to provide greatly improved illumination through bends and at junctions.

In the UK, the RX300 is powered by a 3.0-litre V6 petrol engine, coupled to a five-speed electronically controlled gearbox. Safe and secure handling is aided by a full suite of active features, including ABS, Vehicle Stability Control, Traction Control and Brake Assist.

The SC430

The SC430 is the jewel of Lexus, a superbly appointed four-seat coupe with an automatically retracting hard top that transforms the car into a stylish cabriolet at the touch of a button.

Its beautiful design as created at Lexus’s design studio in the South of France and was influenced by the classic style of luxury yachts. Throughout, the car presents the quality and attention to detail that sets Lexus apart from all other manufacturers.

A perfect example is the operation of the nine-speaker Mark Levinson hi-fi that automatically adjusts to deliver the finest sound reproduction when the roof is lowered or raised.

At the same time, the SC430 provides exhilarating performance. The renowned 282bhp V8 engine achieves nought to 62mph in 6.4 seconds and top speed is electronically limited to 155mph.

The car was designed from the outset as the perfect combination of coupe and cabriolet. With the roof in place insulation from noise and vibration is to the highest standard, while with the roof down and stowed out of sight in its rear storage compartment, a wind deflector ensures minimal interference from the airflow, even at high speed.