| PSA Peugeot-Citroën chairman
Christian Streiff wants the group to be selling more than four million
vehicles a year by 2010 and to be the most competitive carmaker in Europe
by 2015.
Unveiling his group strategy for 2010-15, Streiff also said that the PSA
should be known for its environmentally friendly cars. Components group
Faurecia and logistics company Gefco were also given challenging targets
for 2010-15.
In group terms, Streiff, who took over at the beginning of the year, said
he was aiming for an operating margin of 5.5 to 6 per cent in 2010 and
6 to 7 per cent by 2015.
Among points from the Strategy and Ambition document:
• In terms of service quality, Peugeot and Citroën are tasked
to be in Europe’s top five and to reduce quality incidents by half
and incident resolution times by two-thirds.
• The group plans to launch 29 products between 2007 and 2010 and
to maintain the average age of the line-up at three years, against 4.5
years in 2006.
• A cost-cutting programme will reduce warranty costs by half, increase
purchasing productivity from 4 to 6 a year, reduce overheads and fixed
costs by 30 per cent, shorten product development cycles by 30 per cent,
and reduce supply chain costs by 10 per cent.
• Reduce average carbon dioxide emissions by at least 10 g/km through
increasing use of hybrid technologies. HDi hybrids will be launched in
2010 and a million Stop and Start units from 2011.
In terms of markets, Streiff said PSA would double sales in the Mercosur
nations of Latin America, with 12 new models in the region.
In China, PSA plans to be established by 2015 with up to 1 million units
being sold; the group will start manufacturing with its Chinese partner
Dongfeng in 2010. In Russia, PSA has an objective to sell; 100,000 vehicles
in 2010 and to increase from this rapidly to 300,000 vehicles a year.
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