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Nissan signs up for European satellite radio service

15 January 2008

   

Nissan is to fit satellite radio receivers in its vehicles under an agreement with the new European satellite radio service Ondas, which is due to begin transmissions in 2011.

“Satellite radio has been hugely successful in the US and we believe that European consumers will also be attracted to the programming diversity, continuous coverage and superior sound quality,” said Larry Haddad, general manager, product strategy and planning, Nissan Europe.

Ondas has been set up to provide digital satellite radio services across Europe, sending music and news channels to vehicles across the continent and more specific services on narrow band communications to individual countries or regions.

Dave Krueger, Ondas COO, said: “The radios in Nissan vehicles will be capable of receiving hundreds of channels of audio programming as well as a suite of data services. This brings Ondas Media’s total number of pre-sold, factory-installed satellite radios beyond the 1 million mark.”

• Click the link here to a PDF of a 2006 Automotive Engineer feature that explains the system.






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