Video: Designing the Porsche Panamera

The sports sedan's design team talk us through their approach to the second-generation vehicle and how it's been improved

When the Porsche Panamera was first introduced in 2009 it met with a mixed reaction. Consumers were already used to the OEM producing larger vehicles – the Cayenne SUV had already been in production for a number of years – but its styling divided some.

That hasn’t necessarily changed, but with the second-generation vehicle, the design team have tried to mould the Panamera into something that takes greater inspiration from its more well known sports cars, namely the 911.

Porsche says: “Visually, the unique concept of the Gran Turismo is reflected in a new design: with long, dynamic proportions, pronounced shoulders, athletic flanks and a very dynamic roof line that is 20mm lower at the rear. This “flyline” that is typical of Porsche cars forges a stylistic link to the 911 design icon.”

Whether or not that view is shared with those buying the Panamera is debateable, but the car’s design has changed. The new Panamera is 5,049mm long, an increase of 34mm over the previous generation. It’s 6mm wider at 1,937mm wider and 5mm taller at 1,423mm.

“The wheelbase has been increased by 30mm to 2,950mm; this too lengthens the car’s proportions. Shifting the front wheels forward has shortened the front overhang and adds to the “prestige dimension”, which is the distance between the A-pillar and the front axle,” says Porsche.

But it isn’t only the exterior that has changed, the Panamera’s interior has also been updated. The number of analogue dials has been significantly reduced and two digital screens have been introduced in the instrument cluster – the tachometer remains analogue though.

Below, the design team for the second-generation Panamera, explain the vehicle’s new design, and the reasons behind it:

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