Samsung is expanding its automated driving business with the acquisition of Harman. The deal will give the electronics firm a significant presence in the growing market for connected technologies as more than 30 million vehicles are equipped with Harman’s embedded infotainment, telematics or safety solutions.
Samsung hopes that the acquisition will allow for the development of more automated technologies as Harman’s strengths are combined with its own expertise with semiconductors, connected mobility and user experiences.
President and chief strategy officer of Samsung Electronics, Young Sohn, said: “The vehicle of tomorrow will be transformed by smart technology and connectivity in the same way that simple feature phones have become sophisticated smart devices over the past decade.
“We see substantial long-term growth opportunities in the auto technology market as demand for Samsung’s specialised electronic components and solutions continues to grow. Working together, we are confident that HARMAN can become a new kind of Tier One provider to the OEMs by delivering end-to-end solutions across the connected ecosystem.”
The deal, expected to be closed by mid next year, will mean Samsung will gain access to the 8,000 software designers and engineers working on the next generation of cloud-based technologies for the automotive market.
Harman CEO, Dinesh Paliwal, said: “Partnerships and scale are essential to winning over the long term in automotive as demand for robust connected car and autonomous driving solutions increases at a rapid pace. This transaction will bring HARMAN and Samsung’s complementary strengths together to accelerate innovation in this space."
|tags:||Harman Samsung Connectivity|